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For those that have known me for over 5 years may recall an online newsletter I used to publish called the "Chronicles of the Bored". As it turns out, what I really was doing was sharing a mashup of news articles I found interesting (long before the Web 2.0 was invented). So now that the technology has caught up, I've decided to revive the CotB using Blogger and Google Reader. Enjoy!

Wednesday, July 23, 2008

5 Reasons Google's acquisition of Digg will be good for Diggers

5. Ads will make more sense than they do now

How about some ads that actually have something to do with the content being Dugg? Imagine reading a post about the "World's Sexiest Parties: 13 Global Hot Spots You Can't Miss" and having ads for airfare deals by Orbitz to get you there. It would be something like this: http://i36.tinypic.com/2ajuf0h.png but done intentionally. I know that most Diggers can "Stop.Stare.Flirt." and fap away for hours on end, but I'm sure it gets tiring after a while. Who hasn't seen enough Snorg tees to last them a lifetime?

4. Exposure to a larger community

Can you imagine that some people haven't heard of Digg? The acquisition of Digg and its integration into the Google "collective" will mean more and more will learn of the power of Digg. Users can have a single username and password for Digg, Gmail, GoogleTalk, YouTube, Blogger, etc. and will have the ability to reach out and communicate with even more people. Strongly agree or disagree with someone's comment on your submitted article? Chat with them on GoogleTalk. Make it a full discussion? Create a Google Group. So on and so forth...

3. Integration with other Google technologies, such as Google Maps/Earth

With Picassa, you can geocode your pictures and overlay them onto a Google Map to see where they were taken. Why not do the same thing with a Digg article? There was a recent post about pics of the Egyptian Sphinx from behind and there was quite a number of users who commented on it's relative proximity to modern buildings (and KFC) in Cairo. Integration with Maps would allow a satellite shot of the Sphinx and show how close the buildings really are. When StreetView makes its way over there, you could "walk" to the KFC from the Sphinx. Google Earth will allow you to "fly" there from where you are. Picassa can show other pictures that were geocoded nearby. The list goes on and on...

2. Leverage the power of Google Search

Let Digg tap into what Google does best: Search. This could potentially decrease the number of redundant articles by improving the ability of Digg to find similarly submitted articles. Now if there was only a way to get users to truthfully answer "Totally original, I swear!" Digg could then also increase capabilities, such as the ability to search through Comments and Shouts.

1. A Way to Combat the Digg Effect

How many times has it been where by the time you get to the page, the Digg Effect has already sucked up all the bandwidth and brought the server to it's knees? You scroll through the comments with fingers crossed, in hopes that another Digger was kind enough to post a mirror? Wouldn't things be much better if Google Cache automatically cached a page as soon as it became popular and provided the link for you?


Thanks for reading and remember, this is only the beginning. Feel free to comment back on other reasons Google's acquisition of Digg will be good for Diggers.

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